Bellevue Children’s Academy
We crafted a brand that helped this academy show why they're the best in the area.
Brand Strategy
Logo Redesign
Identity System
Brand Guidelines
Marketing Collateral
Bellevue Children’s Academy (BCA) is a private K-4 school with an IB curriculum and a student population with backgrounds from over 35 different countries. At the heart of BCA is curiosity and cultivating a love for learning. It was time for their brand to reflect that.
Their old logo didn’t convey the combination of creativity and foundational tools that each student receives. We crafted a layered logo that touches on the unique attributes that makes BCA desirable for so many future-focused families.
Flexible and functional, the new logo sets the right mood for the school. Even at a glance, it’s crystal clear that BCA is an exciting place of learning that is built with experience and quality.
A school designed for the curious child should speak to the vibrant way children view the world. We equipped BCA with a thoughtfully expressive color palette, typography, and pattern. All of the strategy and design work is defined and documented in their new brand guidelines. As they produce a myriad of marketing and internal collateral, the new identity system will allow them to have cohesion at every brand touchpoint.
![BCA_Main Logo_Full Color 1](https://highmarks.studio/wp-content/uploads/2023/06/BCA_Main-Logo_Full-Color-1.png)
![BCA_New Logo Meaning 1](https://highmarks.studio/wp-content/uploads/2023/06/BCA_New-Logo-Meaning-1-1024x453.png)
![4-BCA-world-brand-design 1](https://highmarks.studio/wp-content/uploads/2023/06/4-BCA-world-brand-design-1.jpg)
![BCA Collateral-01](https://highmarks.studio/wp-content/uploads/2023/06/BCA-Collateral-01.jpg)
![BCA Collateral-02](https://highmarks.studio/wp-content/uploads/2023/06/BCA-Collateral-02.jpg)
![BCA Collateral-05](https://highmarks.studio/wp-content/uploads/2023/06/BCA-Collateral-05.jpg)